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Monday, September 27, 2010
Website Analysis - Trey Songz
Trey Songz (Tremaine Aldon Neverson), also known as "Prince of Virginia" is under Songbook Records and Atlantic records who also represent many bands and artists such as 3OH!3, Alesha Dixon, Cassie, Flo Rida and Missy Elliot. This is relevant as it gives this artist many opportunities to collaborate with different artists and bands.
The purpose of the website is to promote the artist and his singles and albums. It is also a hub of information for the audience.
The website contains numerous links and interactive things that are used to specifically appeal to the audience and market the artist The image above shows:
- "Trigga-Unit Cam" that shows exclusive behind the scenes footage of the artist
- a link to buy his new album "Passion, Pain & Pleasure"
- links to various social networking sites: twitter facebook and myspace.
The image above shows the main banner of the website which has an interactive "news" feature as well as a track player, purchase the album link and a way for the audience to give feedback on the website. The image below shows tour dates and links for the audience to buy tickets.
There is also an opportunity for fans to sign up and receive updates and offers from Trey Songz and his record label. They can also join his fan club "Trey's Angels" where they will receive special exclusive gifts and competitions.
This website is very fan-based and contains different features that would make fans want to sign up and return to the website. It is a hub of information so that "die hard" fans will never miss out on any event.
There is also an opportunity for fans to sign up and receive updates and offers from Trey Songz and his record label. They can also join his fan club "Trey's Angels" where they will receive special exclusive gifts and competitions.
This website is very fan-based and contains different features that would make fans want to sign up and return to the website. It is a hub of information so that "die hard" fans will never miss out on any event.
- Labels: research
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