Patricia Music Video Blog: Alicia Keys

Tuesday, September 14, 2010

the main image is a large off centred image of artist with eyes closed, subtle make-up - creates a sense of calm and relaxation. She is wearing a dress of colourful feathers which is a reference to birds which can be seen as a symbol of freedom (especially in the US)

Different shades of purple "mountains" in background, purple to white sky, clouds all adds to the calm feel of the album cover.
Large "Broadway" font, white - "Alicia Keys"
"the element of" purple font, different sizes, "element" is larger to show that it is the most important word.
"freedom" purple, large, stylised calligraphy font.

"ALICIA KEYS" - large font and right next to artist's face - gives her an identity and confirms that it is her album.
"the element of FREEDOM" - freedom is in a different font which can symbolise her freedom from conformity and independence as an established artist in the industry

the CD is purple with images of birds - still fits in with the theme of the front cover.
same colours and fonts for "Alicia Keys, Element of Freedom"
shows executive producers
copyright
record label "Sony Music" logo
The back cover remains with the same themes - purple, white, blue, black. White sky, with a white dove which is a worldwide recognised symbol of freedom.
has a bar-code
track listing
executive producers
websites the consumer can visit - aliciakeys.com (artist's website), myspace/aliciakeys (artist's myspace), keepachildalive.org - shows that the artist is charitable and if the consumer enjoys the songs on the album, they have ways to listen to more via internet.
copyright
record label "Sony Music" logo

the bird iconography with the purple colour scheme - calm and relaxation which could indicate a soul, R&B album
closed eyes of artist with serene facial expression - she is a refined, developed, established artist in the industry and she doesn't feel that she needs gimmicks.

overall, this album cover indicates a mainstream album from a developed artist. The potential/ target audience would be a mainstream audience that is familiar with the artist.