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Tuesday, September 21, 2010
Music Video - Vernallis Analysis
Trey Songz - last Time
Vernallis' theory centres around 4 key concepts that all relate to the way the music video is constructed. These are:
- Narrative
- Editing
- Camera Movement and framing
- Diegesis
Trey Songz - Last Time
Narrative
This music video is mostly narrative with some performance in between of Trey Songz singing directly to the camera. It is almost a direct visual response to the music. In this example, the structure of the music video does not appear disjointed and it is the narrative that drives the music video forward as there is a clear story that the audience can follow.
There is no clear resolution at the end of the video; we see him end the affair with the girl but his actual girlfriend has already discovered the affair and the video ends with him chasing his girlfriend down the hallway. This leaves the audience with a question - what will happen now ?
Editing
The music is at quite a slow/moderate tempo so there aren't many cuts; usually fades however, when there are cuts, most of them are to the music. The editing is invisible and follows most of the rules of continuity.
Camera Movement and framing
- close-ups of the artist, mid-shots and long-shots
- the performance of the artist is either a close-up or a long, body shot
- not a lot of camera movements; just slow pans
Diegesis
- there are close-up frames of the artist that seem to be the most important and are repeated.
- the diegesis is slowly revealed; they arrive at the hotel, we see that he doesn't want to be there, we realise he has been having an affair with one girl at the hotel and so on...
- Labels: research
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