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Tuesday, December 14, 2010
Q3 What have you learnt from your audience feedback?
The most valuable feedback we got was from the screening we held at school. It was great because we easily got feedback from our primary target audience which were males and females teenagers/young adults and we therefore determine whether we had appealed to them in the right way.
From our initial planning, we had decided who our core market and the secondary market would be.
We also had a secondary target audience which were male teenagers/young adults and I feel that we didn't get enough feedback from them at the screening as there were only a few boys present.
However, I did ask males that I know who are in this demographic to watch the video and give some feedback.
This is the questionnaire we handed out to the audience in order to gain feedback:
There were quite a few trends in the answers given:
I think the dancer was the main thing that our target audience liked about the music video because they could relate to her as she is quite young and she appeals to their narcissistic pleasures. The male audience will want to be with her while the female audience will want to be like her.
It’s great that the audience compared Knyt to Jay Sean as this is the artist we took most inspiration from in terms of styling. Some people mentioned Tinchy Stryder which is who we took music video inspiration from.
During editing, I suspected that the audience would not like the smoke shots as we did not have a technique of how to use the smoke during filming and this can clearly be seen in the music video as the smoke just overwhelms him. This was the main negative point that most people wrote.
The audience also said that they would have liked to see more variety in shots and locations. I agree with this as we should have realised (as teenagers ourselves) that our target audience does get bored very easily. The fact that there are so many music videos available means that variety is necessary to keep the audience hooked and interested.
People who put down R&B as their favourite genre did say they liked the simplistic black and white theme as it made the music video look sleek and modern.
Through scopophilia (pleasure from looking) we have appealed to the male audience as we cut up shots of her body parts and over-sexualised her. The fact that the main character of the music video is a male could also give the male audience a sense of dominance which means they can relate to the video more.
It was extremely important to gain feedback on our ancillary products so we asked a few people.
Album Cover Feedback
Website Feedback
Overall, I think our audience feedback was extremely helpful because it let us know what we could improve as well as what we did well. Lucky for us, there weren't many things that they didn't like which makes me feel like our project was successful :)
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