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Tuesday, September 21, 2010
Final Groups
Well, it's now been finalised and for this music video project I will be working with Catharrin and Bianca.
We all have our strengths:
Bianca = performance
Catharrin = technical
Me = creativity
I'm really happy with the final group as we will all be able to bring all our strengths to this coursework and hopefully come out with a brilliant music video ! :D
Music Video - Vernallis Analysis
Trey Songz - last Time
Vernallis' theory centres around 4 key concepts that all relate to the way the music video is constructed. These are:
- Narrative
- Editing
- Camera Movement and framing
- Diegesis
Trey Songz - Last Time
Narrative
This music video is mostly narrative with some performance in between of Trey Songz singing directly to the camera. It is almost a direct visual response to the music. In this example, the structure of the music video does not appear disjointed and it is the narrative that drives the music video forward as there is a clear story that the audience can follow.
There is no clear resolution at the end of the video; we see him end the affair with the girl but his actual girlfriend has already discovered the affair and the video ends with him chasing his girlfriend down the hallway. This leaves the audience with a question - what will happen now ?
Editing
The music is at quite a slow/moderate tempo so there aren't many cuts; usually fades however, when there are cuts, most of them are to the music. The editing is invisible and follows most of the rules of continuity.
Camera Movement and framing
- close-ups of the artist, mid-shots and long-shots
- the performance of the artist is either a close-up or a long, body shot
- not a lot of camera movements; just slow pans
Diegesis
- there are close-up frames of the artist that seem to be the most important and are repeated.
- the diegesis is slowly revealed; they arrive at the hotel, we see that he doesn't want to be there, we realise he has been having an affair with one girl at the hotel and so on...
- Labels: research
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Music Video - Goodwin Analysis
Day 26 - Since You've Been Gone
I will be analysing Day 26's music video for the single "Since You've Been Gone" which is on their first album.
The genre it represents is R&B Boy Band and this is shown by:
The genre it represents is R&B Boy Band and this is shown by:
- beauty shots
- looking directly at camera
- night-time city with bright lights
- coordinated style/ band image
- shots of individual band members
- shots with entire band together
- both fades and some cuts to beat
- females but not presented as sexualised objects
- singing directly to camera
- emotion shown on faces
- some choreographed dance moves but looks natural
What is the relationship between the lyrics and visuals?
This music video is mostly performance and the narrative it does have is slightly illustrative of the lyrics of the song. The song is about the feelings of a man who has just broken up with his girlfriend/wife and wants her back.
At the end of the video, we see the band exit the elevator and see their partners - this is indication that the partners were gone which is illustrative of the lyrics.
However, the video doesn't make many references to the lyrics, it is mostly showing off the band as this is their first music video.
What is the relationship between the music and visuals?
In some places, the video cuts to the beat of the music, however there are a lot of quick fades to black and then to the next shot. This type of editing fits in with the moderate tempo, genre and theme of the song.
The solo instrumental bit at the beginning of the video is illustrated by a "helicopter ride" shot of New York, beauty shots of the band and introducing the location; a hotel where we see the band pull up in a car and enter the building.
During the bridge of the song which is slightly faster paced, the pace of the video also increases. This happens when Robert is playing the piano during the hook and the shots cut faster.
Are there close-ups of the artist and star image motifs?
The record company is looking to sell this track as the introduction of the band and as a taster to things that the audience can expect from them.
The band is shown as sexy and cool. The video contains so many beauty shots of the members of the band.
The videos for tracks by this artist are quite similar to this one; they contain many beauty shots as well as females but there isn't a lot of emphasis on the females. The main part of the music video is the band and promoting their image.
Is there reference to the notion of looking?
There are quite a few notions of looking; especially the females looking at the band members but as this music video is their debut video, there are mostly shots of the band singing and looking directly to camera.
Is this music video performance-based, narrative-based or concept-based?
It could be said that there is a small amount of narrative in this video but overall it is performance based.
- Labels: research
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Music Video - Genre Analysis
One of the most important things a music video must have in order to be successful is genre signifiers. Without these, the music video may not reach its target audience and therefore will not fulfil its purpose of promoting the music and the artist.
Evanescence - Bring Me To Life
There are many genre signifiers within this music video:
- darkness
- night-time city scene
- pale female singer with dark hair, piercings
- contrasting colours - black and white and red
- "haunting" voice
- male band - jeans, black t-shirts, tattoos, piercings
- guitars and drums
- "aggressive" movements and dancing
- male lead singer - tattoos, dyed hair, piercings
- "screaming" singing
Overall, this music video definately makes me think that this is the ROCK genre.
50 Cent - P.I.M.P ft Snoop Dogg, G-Unit
- white theme
- emphasis on clothes, jewellery and flashy cars - to show money
- sexualised image of women
- "pimp" cane
- man with women following him, attending to his every need
- the females are looking at him
- females in bikinis and scantily dressed - seen as objects
- females in lingere with dog collars
The signifiers in this music video make me think this is of the Hip-Hop/ Rap genre.
- Labels: research
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Tuesday, September 14, 2010
This recent music video has definately got a place in my favourites. The balance of narrative and performance is perfect as the audience is hooked on the narrative and the performance breaks it up and reminds the audience that they are actually watching a music video.
In my opinion, it was a very good decision to cast Megan Fox and Dominic Monaghan as they are well known celebrities. I just find Megan Fox so captivating in this video and most people agree that once the music video starts, you feel glued to the screen and have to watch it till the end.
Hopefully, we can get the same effect on audiences with our music video :D
X
- Labels: research
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A few track options...
Here are some tracks that we could consider for the music video...
The artist of this song is Stevie Hoang who is a London R&B singer. He has now been signed to a label but I did follow his music a few years back before this happened.
He has released some songs on his new label but I prefer these songs that were never officially released, made before he became "famous".
X
- Labels: research
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