Patricia Music Video Blog

I really like the song that our group has chosen to make a music video for.
The fact that we have got permission from the artist and that the artist would like to feature in the music video means we have the opportunity to make an absolutely fantastic music video !

Our teacher has warned us that the RnB videos that have been made for projects in the past are missing something and don't seem to work. I think we should watch these videos as a group and try to pinpoint what went wrong so that we can avoid those mistakes when making our own video.

• "Trigga-Unit Cam" that shows exclusive behind the scenes footage of the artist
• a link to buy his new album "Passion, Pain & Pleasure"
• links to various social networking sites: twitter facebook and myspace.

The image above shows the main banner of the website which has an interactive "news" feature as well as a track player, purchase the album link and a way for the audience to give feedback on the website. The image below shows tour dates and links for the audience to buy tickets.

There is also an opportunity for fans to sign up and receive updates and offers from Trey Songz and his record label. They can also join his fan club "Trey's Angels" where they will receive special exclusive gifts and competitions.


This website is very fan-based and contains different features that would make fans want to sign up and return to the website. It is a hub of information so that "die hard" fans will never miss out on any event.

There are some initial ideas that come to mind when I listen to this song. It would be a mix of performance and narrative.

For our music video, we want to have a club scene. I am friends with someone who is related to the owner of "Club Volts" in Edmonton. I have contacted him via facebook to ask him whether he thinks we would be able to use the club for our music video.

Our group now has a track choice but we are trying to decide on another track to use in case our initial idea doesn't work out (fingers crossed that doesn't happen)
For our "Plan B", we are considering many different genres, not just RnB or Hip-Hop

Well, it's now been finalised and for this music video project I will be working with Catharrin and Bianca.

Rebstar - Without You (ft. Trey Songz)

Trey Songz - last Time


Vernallis' theory centres around 4 key concepts that all relate to the way the music video is constructed. These are:

• Narrative
• Editing
• Camera Movement and framing
• Diegesis

• close-ups of the artist, mid-shots and long-shots
• the performance of the artist is either a close-up or a long, body shot
• not a lot of camera movements; just slow pans

Day 26 - Since You've Been Gone

One of the most important things a music video must have in order to be successful is genre signifiers. Without these, the music video may not reach its target audience and therefore will not fulfil its purpose of promoting the music and the artist.

• white theme
• emphasis on clothes, jewellery and flashy cars - to show money
• sexualised image of women
• "pimp" cane
• man with women following him, attending to his every need
• the females are looking at him
• females in bikinis and scantily dressed - seen as objects
• females in lingere with dog collars

Here are some tracks that we could consider for the music video...

• the main image is a large off centred image of artist with eyes closed, subtle make-up - creates a sense of calm and relaxation. She is wearing a dress of colourful feathers which is a reference to birds which can be seen as a symbol of freedom (especially in the US)

• Different shades of purple "mountains" in background, purple to white sky, clouds all adds to the calm feel of the album cover.
• Large "Broadway" font, white - "Alicia Keys"
• "the element of" purple font, different sizes, "element" is larger to show that it is the most important word.
• "freedom" purple, large, stylised calligraphy font.

For this music video project, I want to work with Catharrin.

The purpose of an album cover is to promote the album and sell the artist. It needs to have features that will appeal to the specific target audience and illustrate the genre but album covers usually have similar features:

• image of artist (depending on genre)
• artwork
• artist name
• album name

We had our presentations where we were able to listen to people's choices about their music and what music means to them. It was interesting to see where people's choices came from and the pleasures they associate with their music.

Most people listen to music on their own or with groups of friends and they consume the music in a variety of ways; ipod, internet, television, mobile phones.
The most common pleasures associated with music is emotion and there was a definate pattern in the choices of music; school trips, childhood memories, television, films, etc.

This exercise was relevant to our project because we were able to see how different music tastes are influenced and how music is usually consumed. It'll be really useful to use this information when deciding on our target audience.